Visitors to Los Angeles often comment on the kilometres of urban
sprawl, stretching into the hazy distance. In this environment,
outside Rodeo Drive’s flashy night venues and Beverley
Hills’ mansions, architecture is often spare, drab and
functional. Not an easy city to find a building in which to create a
French-inspired, high-end restaurant. “Finding the space for
‘Lucques’ was difficult,” says Suzanne Goin,
owner-chef of Lucques and its sister restaurant, A.O.C. “LA has
some great old buildings but a lot of them over the years have been
torn down.
But Ms Goin and her business partner Caroline Styne eventually found a
perfect setting for Lucques: silent film legend Harold Lloyd’s
former carriage house on Melrose Avenue. Stripped back to its original
wood and brick work, the front section of Lucques features a homely
fireplace while the back section is an enclosed stucco patio with an
ornamental olive tree (lucques is the name of a French olive). When
Lucques opened in 1999 the LA Times said the city “hasn’t
seen such a smart and sophisticated restaurant debut in quite a while.
With Ms Goin at the helm, Lucques (and the later established
bar/restaurant A.O.C.) was always going to be a restaurant with both
style and substance. The LA born and raised Ms Goin had been a chef at
top ranking restaurants such as Olives in Boston, Al Forno in
Providence, Chez Panisse in California and Arpege in Paris, where she
worked under noted French chef Alain Passard whom the New Yorker once
said many people considered the “best and most poetic in Paris,
and probably all France.
But a restaurant, no matter how stylish, would of course be an empty
shell without quality cuisine. And Ms Goin is renowned for her
passionate commitment to high quality food, a fact that hasn’t
gone unnoticed by judges and critics. In 1999 she was recognised by
Food and Wine magazine as one of the top ten new chefs in the US. Last
year she was nominated for the US’s top culinary prize, a James
Beard Award for Best Chef.
My mission is to make really delicious food from organic and local
ingredients and serve them in a place where people feel comfortable
and good about themselves – and sort of festive,” Ms Goin
says. “For me a restaurant is more than the food, it’s the
atmosphere. They are places you go that are inviting you to have a
good time. We wanted to create a restaurant where we [Ms Styne and
herself] would want to be.
In person, Ms Goin possesses what would be best described as a steely
intensity, infused by a passionate love of her work. She is incisive
about what she expects from food producers, but at the same time eager
to learn. When she found out that the farm-raised Tasmanian Ocean
Trout on her menu swam in large cages which better developed their
muscles, you could see Ms Goin’s face light up as she stored the
information away for later reference.
That is really interesting to customers,” Ms Goin says.
“the stories are important, especially if they are coming from a
different environment, like, what’s Tasmania like? –
people want to know . . .
Tasmanian Ocean Trout is just one item on a menu that includes
Australian Barramundi “bagna cauda” with winter vegetables
and pinenuts; Guinea hen with house-made boudin, chestnut stuffing and
golden raisins; and Braised leek and gruyére tart with dijon
mustard, radishes and quail eggs. One critic has described Lucques
menu as offering the kind of dishes “your grandmother would make
– if she was French and an innovative, masterful cook
particularly fond of fresh vegetables and creative flavours.
Ms Goin said she became interested about five years ago in sustainable
agriculture and aquaculture. Nowadays she insists that all the
products she uses are organic and/or from sustainable environments.
I have a great purveyor, ‘Ocean Jewels’ [run by Julee
Harman]; I’ve been working with her for seven years and we
discovered the sustainable thing together,” Ms Goin says.
“She and I started researching it together and we checked what
was okay to serve and what was not okay to serve . . .
As part of her commitment, Ms Goin is a member of the Chef’s
Cooperative, an organisation that aims to promote sustainable
agriculture and aquaculture. She says that sustainable food is not yet
a market-driven reality in the restaurant world, but she says it is
definitely beginning to enter customers’ minds.
Taste is, of course, paramount for Ms Goin in her choice of
ingredients. She adds, however, that if a product tastes great but
isn’t sustainably raised she won’t use it. And along with
sustainability she says a product must have character.
The stories are what sell things,” she said. “A lot of
people in the restaurant business don’t get that. People want to
know where things come from, if there is a story behind it, people
love a story. Like with the King Island Dairy [A.O.C. has King Island
cheese on the menu]. People want to know how the dairy got started,
why did they do it? what does it look like? That kind of information
makes me feel like I can see it, and that’s better than, Oh,
here’s this fish and I think its called Barramundi . . .
She said when it came to King Island cheese initially customers were
sceptical that a quality cheese could come from Australia. “But
when they taste it it’s all over,” she smiles.
“It’s maybe our best selling cheese; people go wild for
it.
When it comes to food the more information the better as far as
Suzanne Goin is concerned. And she seeks – and trusts absolutely
– her information from her purveyor, Julee Harman, who in turn
knows intimately Ms Goin’s requirements. In the case of Petuna
Ocean Trout from Tasmania, Ms Goin said she was looking for a unique
fish, sustainably raised. Ms Goin said chefs like herself in the high
end market want products that can’t be found on just any menu
and Tasmanian Ocean Trout also fitted that bill. “Julee rings me
up and says you’ve got to try this Australian fish, and I say,
Great, tell me about it, send me a piece. She sends it, we cook it and
it’s like, okay, it’s going on the menu . . .”